Humans are wired for consistency.
Our brains love patterns because they conserve energy and keep us safe.
This is called status quo bias. A psychological tendency that makes us prefer what’s familiar, even when better options exist. The underlying thought: “Why risk it?”
Consider a simple decision: You’re offered $50 immediately or a gamble with a 50/50 chance of winning $100. Despite the greater potential reward, most people will opt for the guaranteed $50.
Why? The fear of losing. The loss aversion bias.
When you’re faced with change or a big decision, the fear of loss often outweighs the hope of gain. Our brains are wired to avoid loss, even when the math says taking a chance could be better.
We see a new path that may or may not work. If it does, it has a huge upside. But it requires us to take a chance. And what do we do? We run, hide, and play it safe.
It’s not our fault. It’s just simply how we’re wired. It is a natural response.
I remember quitting a decent job to focus more on building my marketing agency.
And this is not the part where I say ‘that was the best decision of my life’—yet.
But I feel happy and fulfilled.
Not like everything is great, though.
Some days I’m not even sure this path is the best fit.
Because I’m actually pretty shy. I barely know all the latest trends in social media, and I don’t really enjoy admin tasks.
But I do love helping businesses grow, and I’ve gotten really good at building strategies that work.
It hasn’t always been easy. There are days I second-guess myself. Days when the old, familiar path seems tempting.
But every time I look back, I’m reminded that growth never comes from playing it safe.
And maybe you’re thinking, ‘What if I fail?’
But what if you don’t?
What if this is the chance that changes everything?
So this year, take the chance.
Bet on yourself.
