Humans are wired for consistency. Our brains love patterns because they conserve energy and keep us safe. This is called status quo bias. A psychological tendency that makes us prefer what’s familiar, even when better options exist. The underlying thought: “Why risk it?” Consider a simple decision: You’re offered $50 immediately or a gamble with …
Think about the products you use and love. Chances are, the names of those products stick with you just as much as the products themselves. That’s no accident. The name of your product is one of the most critical aspects of its success—and sometimes, it’s even more important than the product itself. Let’s break down …
Why Naming Your Product is Just as Important as Building It Read More »
Ever seen an ad where an office is literally underwater? If you’ve watched Grammarly’s “underwater office” commercial, you’ll know exactly what I’m talking about. The ad doesn’t just grab attention—it’s a masterclass in storytelling, creativity, and effective communication. Here’s why the ad works so well and the lessons every marketer, entrepreneur, and creative can take …
Grammarly’s Underwater Office Ad: A Marketing Masterpiece and the Lessons It Teaches Us Read More »
Fear is the silent assassin of dreams. If you’re dealing with imposter syndrome or lack confidence. Read this! Confidence is the conviction that you have won before therefore you can win again And most times lack of confidence is borne from the fact that you have not won enough And you not won enough because …
If you’re in your 20s or 30s this is for you! Imagine Slovakia leading England 1-0 with just ten minutes to go. Feeling secure their coach pulls off two star players – Duda and Kucka to give them a rest. Big mistake! Because England equalizes and goes on to win in extra time. Think about …
“How did you generate 1,500+ leads in 48hrs?” “How can I generate 1,000+ leads for my business?” I get these questions often so I’ll answer them in this post. We’re going to be dealing with numbers but I’ll make it as simple as possible. Let’s dive in! Say 1 in 10 people click your ad …
Was asked a question this morning… “How do I get rid of imposter syndrome?” A: By winning. Racking up wins (no matter how little) builds confidence. “How does the person win and overcome this fear?” A: By doing. Here’s the deal… Nobody is good at anything. Because nobody gets good at anything. We only become …
The most annoying thing about being in a toxic relationship was how hard it was to let go. The feeling of “After all I have invested…” Red flags looking pink. Living in denial of the inevitable. She goes out with friends at night and doesn’t pick up calls or reply to texts all night. “Maybe …
Sunk Cost Fallacy: Why QUITTING Might Be A Good Idea Afterall Read More »
I reached for the stuff in my pocket as I got down and the man instantly freaked out at the sight of it. Someone watching from afar will think I pulled a python out of my pocket. “Oga I no get this your change oh!” the bike man yelled. I didn’t have any other money …
Cut Off Your Hand for Me: The Power of Communities Read More »
Ever wondered how you’ll beat your competition in an era where nothing is new under the sun for real for real? You started this new supposed-to-be lucrative business and almost immediately after starting you begin to see so many other people who are also into the same business. You feel stuck. I mean, you thought …
Going beyond: 3.5 secrets that will take your business to the next level. Read More »
