How to Achieve a Successful Product Launch
Dear human that exists on Earth, I’m sure you’ve heard this before: Ready, Aim…Fire!
I mean, that’s the basic sequence of life as we humans know it. Hence it comes as no surprise when we’re told by the experts(who are human by the way) tell us to follow this sequence:
- Conduct market research (Ready)
- Determine our target audience (Aim)
- Launch! (Fire)
I must first acknowledge the wisdom in that method as it has given birth to some of the world’s greatest product launches and the method I’m about to tell you about would probably have not been possible without theirs. They ran…so we could fly.
Product launch is not an action, it’s a process.
The problem with the common method is that it’s treated as an action not a process. The common method says if you want to produce/sell a product, you conduct a research then build your factory/shop and start attempting to sell. My method suggests that before you spend money building your factory, rent a shop, buy the product to resell, or spend a dime at all, you go to the people you intend to sell the product to and ask if they’re willing to buy. You can even go as far as collecting payment ahead from them.
If they’re willing to pay you ahead, it’s a good indicator that they love what you want to sell and you should definitely go ahead. If it’s a digital product and you’re the one producing for instance, it’s an online course, you could tell them they’re paying to the part of the beta version and the reason they’re not getting it immediately is because it’s still under construction or something you know, use English to your advantage my guy. The main goal is to Fire first.
Fire, Aim, Ready.
Start in the reverse.
Before you design a website, get paying customers. Before you get an office, have a clientele. Before you launch, sell.
Next time you get a product, service, or marketing idea, pitch it to someone else immediately. Try to see if people will actually pay for it. Take constructive criticism. Put your pride aside and allow the market define your product. Afterall, it’s not really yours, it’s theirs. Except you want to buy it all!
If you liked this, share it to an entrepreneur you know.
G.
