How personal an offer is a great determinant of the amount of impact it will have on your prospect (the person you’re offering it to). The more personal an offer, the more effective it would be.
You know how the fear of COVID-19 didn’t really get to you so much until it got to your country yeah?
The more personal anything gets, the more influence it has on our decisions and actions.
Which of these two Call-to-action’s (CTA’s) do you think will convert more?
1. Register for my Forex class.
2. Register for my Forex class where you will learn how to make money trading currencies.
The first one might come off as selfish. The second shows that you not only understand your prospect, his need to make money, and you’re willing to help him achieve it. Which do you think he will opt for?
Also recall that the fear of the COVID-19 pandemic got to you EVEN MORE when it was no more just in your country but in your city.
Similarly, your offer would be more influential if it gets Even More Personal (EMP).
An EMP offer of our case study would be: Register for my Forex class where you will learn how to make money trading currencies because it will keep you winning especially in times like this when the Dollar to Naira ratio is on the rise.
This shows that you fully understand your prospect and he will appreciate you for that.
The first step to developing an EMP offer is creating a buyer persona. To do this you need to put yourself in the shoes of your prospect, which will allow you see things from his perspective.
Rainfall is pleasant to a child playing in the rain but unpleasant to someone diagnosed of pneumonia. It’s a blessing to a farmer but a curse to the homeless man without shelter. It’s all about perspective.
The question is…
How does your target audience think? What would make them say “take my money”?
G.
